Sustainable animal hygiene on course for growth

Sustainable animal hygiene on course for growth

Change of name to JRS Petcare GmbH + Co.KG

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JRS PETCARE GmbH & Co. KG

Company foundation with a view to the future

With the Cat’s Best brand, the plant fiber technology company J. Rettenmaier & Söhne GmbH + Co KG from Rosenberg, Germany, launched the first cat litter made from 100% plant-based raw materials on the German market almost two decades ago and has since continuously and successfully expanded its market and innovation leadership in this sector.
JRS now supplies the perfect hygienic litter for every type of animal and husbandry:
Cat’s Best, the world's No. 1 cat litter made from odour-binding active wood fibers, Dog’s Best,the comfortable dog hygiene, or CHIPSI, the comprehensive small animal range for small mammals,birds, farm animals, reptiles and amphibians.

The Animal Hygiene Business Unit has taken wing

At april 1th, 2021 the next stage was ignited for the development of the JRS Animal Hygiene business unit:

The business unit, with all rights and obligations, was transferred to an independent, trade-oriented company within the JRS group of companies
- the JRS PETCARE GmbH & Co KG.
Another logical step towards the future.

"The consistent focus on the special needs of consumers and the specific demands of large trade customers lead to an industry-typical adaptation of the structures of the JRS division. Retail logistics demand a continuous and at the same time flexible supply and presence on the store shelf," says Michael Bodfeld, Vice President Sales and Marketing, who has many years of experience in the FMCG industry.

Prepared for the future

The company opened up to international markets at an early stage and positioned itself globally.

In the meantime, JRS is internationally positioned; with international sales companies and distributors, it is there where the market happens.
And to ensure that this continues to be the case in the future, the company is working tirelessly to further strengthen its brands, to launch innovations and to further expand the distribution of its products.

In JRS PETCARE GmbH & Co KG, sales and marketing are combined to form a powerful unit. One of the most important goals is the further ambitious international market development, which is carried out in clearly defined strategic stages from country to country.

But one thing that remains unchanged

The people who fill the visions and strategies with their personality and passion and always want to be a reliable benefit provider for their partners.

Michael Bodfeld - Vice President Sales and Marketing
JRS Petcare

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