Award for sustainable brand management
The renowned Lebensmittel Zeitung has awarded Cat's Best as Top Brand 2020 in the cat litter market segment. This recognition has a very special value:
The selection criteria, such as the development of market share, sales and buyer reach, are based entirely on the objective data of the consumer panel GFK Consumer Scan 2018/2019, which records the purchases of 30,000 German households.
Cat's Best is the most heavily advertised cat litter brand* since 2018 and the clear market leader in the specialist trade**: 22% more sales**, 28% higher rotation** and 5.3% market share growth** and the continuous development of brand awareness*** testify to a top brand with strong sales, above-average user satisfaction and loyal regular buyers.
Cat's Best is not only the top brand for retailers, but also for consumers.
This is not by chance, because Cat's Best is the cat hygiene for a new time.
The all-organic cat litter uses technologically enhanced active wood fibers that instantly absorb moisture and odors and encapsulate them deep within.
Cat's Best is the innovative cat litter that combines nature and hi-tech , setting the standard on the market with its outstanding properties:
more absorbency, more range, more efficiency.
Cat's Best does good!
And after use, Cat's Best can be returned to the natural material cycle in an environmentally friendly, cost-saving and odourless way; Cat's Best thus not only sustainably secures and maintains our ecological future, but also ensures the well-being of humans and animals with species-appropriate, comfortable cleanliness in the litter tray.
*Based on Nielsen Media Research
**Based on IRI Infoscan YTD Q1/2020 vs Q1/ 2019
***Based on GFK eBus Feb. 2020